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To Blog Or Not To Blog...? |
| Date Added: May 05, 2010 05:33:47 PM |
| Author: Adam |
| Category: |
| Look, I get it. I fought it forever in the beginning, and especially found it hard to believe it was all that beneficial for doctors. But, before you write it off, you have to think through it just as you would any other marketing strategy for your practice. And, just like any other practice marketing, it comes down to the bottom line: Is this going to get results for my practice? As I teach, you only implement marketing strategies planning for and expecting results. If you get no results after a sufficient amount of time and tweaking, you eliminate it. So, when considering whether or not to blog, here are 3 things to consider whether or not this is for you. (And as an aside, let me say this. You do not have to blog. There are many other marketing avenues you can follow for your practice. However, if executed properly, there can be great value in a good blog). First, define your strategy. Is the goal of your blog to get new patients? To be educational in nature? Or to be a news source about your practice? It should be all three - with the ultimate goal to drive new patients to your website. First, all of your posts should tie in directly with the content of your main website. Not to get too techie here, but it simply has to do with key words that potential patients are searching for on Google and other search engines that are relevant to the content on your site. It simply comes down to this: The more you blog, the higher your rank in the search engines will be (when done properly), which in turn will drive more traffic to your website. Second. Determine What Are You Going To Write. In general, this was laid in in the first point. Keep it simple, youÂre not looking for a Pulitzer here, but I would also keep the medical gobbled-gook to a minimum. Leave the medical educational material to your main site. On your blog, you want to humanize your practice & yourself. People buy from those they like, and medical practices are no different. You can write a quick paragraph about a recent holiday party for your staff, new services youÂre offering, services you offer that your patients may not realize. And, donÂt be afraid to get personal either. Mention a recent trip, experience at your kids soccer game, etc...Your patients like to know youÂre a real person. Third. How Often To Blog & How To Manage It? This all goes back to your main strategy. DonÂt forget. The goal is to get traffic to your site, and ultimately attract more new patients, so your blogging should be on a controlled, scheduled basis. Some of you may enjoy doing it yourself, but if not there are a couple of options. If you have someone in charge of implementing marketing in your practice, you could delegate topics to him to blog about on a weekly basis. ItÂs best to plan the topics all at one time, in advance. Another option is hiring a ÂghostbloggerÂ. Like a ghostwriter, but for your blog. You delegate topics to them, they research, write, and post the content for you. This can be a good option and costs anywhere from $30-$100 per blog post. For more info on this, check out the members only area at www.DoctorMarketingSuccess.com |
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