Build Awareness and Trust With Social Media Content
From the original Biznopedia business directory (2008–2014), preserved at its original address. Explore the new Biznopedia for current data on 208 million companies across 11 registries.
Build Awareness and Trust With Social Media Content
| Date Added: December 27, 2011 12:52:59 AM |
| Author: Derar |
| Category: Advertising & Marketing: Other advertising & marketing Business |
| Studies have shown that many corporate social media initiatives are managed by Public Relations departments and outcomes often focus on awareness, influence, engagement and relationship building. Better relationships with customers and industry influentials builds the brand, inspires trust and positive association with what the brand stands for. A strong brand drives sales because customers are aware of and trust the brand as a solution. Social media programs centered around customer engagement might focus more on creating an experience for customers through content, tools, peer networking or special programs that allow them to contribute and be recognized. An example would be a coordinated effort to connect industry professionals within a specific vertical market with a brand that offers a solution. The brand might create a community or forum with a blog component to publish useful information and industry news. That hub can then be surrounded by a Facebook fan page, Twitter, LinkedIn participation and a YouTube channel – all providing useful content that demonstrates effective use of the kind of solution offered by the brand and linking back to the hub. Community discussions are inspired by brand moderators and as the community grows, strong voices emerge and are recognized and empowered. Content is created within the community as questions are asked and answered fueling the ongoing social content strategy for public information hosted on the blog and the outposts. The goals of such a program would be to create a destination of information that educates, informs and engages the target customer in a way that leads them to the logical conclusion to buy or refer the brand. Social Media for customer engagement is to build awareness, trust and often results in higher value per sale, shorter sales cycles, more referrals and better customer retention on top of industry news and blog coverage. Derar Barqawi derarb@almondsolutions.com www.almondsolutions.com |
|
|