How To Get Motivated Sellers In Real Estate Investing
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How To Get Motivated Sellers In Real Estate Investing
| Date Added: November 26, 2010 10:46:08 PM |
| Author: shakir@resellerservers.net |
| Category: Finance & Accounting: investments |
| Motivated sellers are the best source of great deals for real estate investing. One of the easiest ways to target them is direct marketing. This article shows you how to reach that willing motivated seller, get their attention and seal the deal. 1) Target motivated sellers A motivated sellers is someone who is desperate to sell their house. They must sell it to get out of a financial situation. They could be behind in their mortgage payments, facing foreclosure, or they know they cannot afford more payments. Motivated sellers are more than willing to negotiate and leave a profit margin for you. Often the houses must be repaired before they can be sold, making them hard to sell. Real estate investors are the best buyers for such properties. The first thing you need to do is get a targeted mailing list of motivated sellers. The best way is target people in legal trouble and they own houses. Such people could be going through divorce, have inherited property, have bad tenants, are making more than one mortgage payment, are facing liens, etc. Public records are the best sources of this information. People with expired properties from the MLS have been trying to sell unsuccessfully, and could become motivated sellers. A real estate agent can help you target such motivated sellers. I always target people who have owned the properties for at least 10 years, meaning they have possibly accumulated equity on their house. 2) Get a real estate investor website and phone number: You must get a real estate investor website before you do any marketing. The real estate investor website must be able to pre-educate and pre-screen motivated sellers so that when they submit their information to you, it takes you a few minutes to tell whether it is a deal or not. Some people will call, others will submit their information quietly from the privacy of their computer. A website will save you lots of time and effort because it talks to the motivated seller for you, and presents you with deals that are already pre-screened and pre-negotiated for you. And it does not cost you extra for the deals it presents to you. When you have to talk to someone, you can waste 10 minutes only to find out it is a no deal. This can wear you out pretty fast. A good real estate investor website is recommended at the end of this article. 3) Send out your mail pieces My most preferred method of reaching motivated sellers is post cards. I design my post cards from overnightprints.com. The postcard must stick out and deliver a brutal message. I like the We Buy Houses, Get Cash For Your House, etc. You only have 10 seconds to deliver this message or it goes to trash. I design my cards so they are brightly colored and glossy so they are impossible to miss from the pile of mail they receive. Make sure you provide a prominent web address so they go to your website instead of the phone. Of course you must provide a phone number because some will still call. I usually send 2 post cards 30 days apart. People who have inherited property get a series of personal, sympathetic letters once a month for 6 months during the probate process. 4) Close the deals Once they call or submit information from your real estate investor website, determine if it is a deal or not, then follow up with the good deals through closing. Simon Macharia is a real estate investor buying and selling houses in Dallas, Texas. Learn how an interactive real estate investor website can help you automate your real estate investing while pre-screening and pre-negotiating with motivated sellers for you. Visit http://www.realestateinvestorswebsites.net for more information. |
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