Industry benchmark · SIC 73

Advertising and market research

A benchmark view of the available 4-digit SIC sub-industries, activity, score and financial-health signals. Calculated 2 Jul 2026.

Compare regions Compare size bands All industries
Companies49.0K41.9K active
New this year4,2360 dissolved
Active share86%Active companies as a share of total
Avg insolvency risk30Benchmark average
Avg profitability score40Derived 0–100 cohort signal
Avg gross margin63.3%Benchmark average
Avg revenue growth-6.5%Benchmark average
Avg current ratio6.82Benchmark average

Sub-industry ranking

Largest sub-industries by active companies

Active company counts for the available 4-digit SIC sub-industries. The complete table below is the crawlable fallback.

Sub-industry benchmark rows
Sub-industryCompaniesActiveAvg score
Advertising agencies SIC 73110 · detailed benchmark62.3K53.5K61
Media representation services SIC 73120 · detailed benchmark16.4K14.0K62
Market research and public opinion polling SIC 73200 · detailed benchmark7,2526,28464
SIC 7310 SIC 731033651
Market research and public opinion polling SIC 7320 · detailed benchmark2146